Celebrating 5 Years of Business Growth
5 years of JRAD SKIN.
I wanted to take a moment to express our gratitude for choosing us. Your support means the world, and we are honoured that you have chosen to experience our lux treatments and products. Writing this and knowing so deeply that you are a huge part of why we are here. The most important form of self-care is building a life you are in love with, and I am eternally grateful for being able to have you within our space, doing what we love.
This blog is a dedication to the 5 years of serving you.
When I first opened this business I knew that every minute spent pouring my heart and soul into it would come right back. I am a huge believer and actively practice manifestation, and by doing this I believe that each and every one of you who have come through our doors are aligned with similar energies. Our WHY is the continuous drive for serving the way we do. It’s effortless. Today we celebrate this extraordinary milestone – resolute dedication, innovation, and success. From modest beginnings, we set out to revolutionize the way people perceive and care for their skin. Armed with passion, scientific knowledge, and a commitment to excellence, I embarked on this exciting adventure that has exceeded all expectations. We have been able to conquer through a pandemic after 1 year of being open, multiple closures and floods within our space and more. Our unwavering dedication to you, our research and overall development has been the cornerstone of our success. Striving for perfection, we have continuously worked towards refining our treatments, pushing boundaries, and setting new industry standards. By blending the finest sought-after products with cutting-edge technology, we are able to deliver visible and transformative results.
“It is more than just a facial, it is an experience” - Jordan
We envision expanding our reach globally, touching the lives of countless individuals who yearn for healthy, radiant skin. Our goal is to continue innovating, addressing new challenges, and introducing breakthrough products that empower individuals to look and feel their best. We hope to expand and share our knowledge through training, and allowing all aestheticians to excel within an industry that can be so competitive. Every detail within our space, and within our treatments are built with intention.
Here is a small portion of the blog I wrote, “How it all started…”
“THE JOURNEY OF JRAD SKIN, Opened Dec 2018 - April 2022
“December 2018, we officially opened! It was the start of a new beginning, and I was so ready to put all of the hard work to use. It was just me and my mama, Susanne, running the show. Finally, I was feeling like I could have some additional help with client demand, and begin to flourish this business the way I had always envisioned. Then - just like everyone else - we get hit with COVID, March 2020. This was something I most definitely never put into my two year business plan, along with something that no one could ever prepare for. The amount of stress and inflammation that built up within my body, and reflected through my skin and internally was significant. But, not once would I complain, or ever believe that I would not push through this trying time. The feeling of “now what?” came and left, as I knew that I was never going to let this slip. Resilience and perseverance, along with a lot of love and support from everyone around me kept us going.
I will not lie to you and say that this has been the easiest thing to do, because it really is the opposite. Running a business has sent me into burn out, losing myself outside of work, dermatitis, acne, internal inflammation and never giving myself a day off. I know that looking back there are moments that I would not regret working every day, because it brought me to now finally being able to have free days and knowing that the business is stable, but ultimately I have learned the hard way that you are not capable of showing up your best self if you are running on nothing.
To say the least, it has been one hell of a ride.'“
MY KEY TAKEAWAYS FROM THE LAST 5 YEARS
Running a business is a challenging yet rewarding experience that involves numerous ups and downs. Having managed a thriving business for several years, here are some key takeaways that I have gathered along the way:
The Importance of Consistency
Consistency forms the cornerstone of successful businesses. It is the secret ingredient that propels companies towards growth, long-term success, and a stellar reputation. Consistency in various aspects of business, be it branding, customer experience, or product quality, fosters trust, builds customer loyalty, and sets the stage for sustainable growth. Consistency demonstrates stability, reliability, and a commitment to delivering what was promised. When a business consistently delivers on its promises, customers/clients feel secure in their decision to engage with the company.
Establishing a Strong Brand Identity
A unified and consistent brand identity, from the logo and color scheme to the tone of voice and messaging, ensures that customers remember and recognize the business easily. By consistently reinforcing the brand message across all touch points, businesses can create a strong brand association in the minds of customers, which helps improve brand recall.
Retaining and Growing Customer Loyalty
Consistency goes hand in hand with customer loyalty. By consistently delivering quality products or services, offering excellent customer support, and adhering to ethical business practices, a company cab create a positive experience for customers. Loyal customers not only make repeat purchases but also become brand advocates, spreading positive word-of-mouth and attracting new customers. Over the years, our clients unwavering trust in our company has been our guiding light. Their feedback and support have been instrumental in our progress. We are forever grateful for their faith in us, and we remain committed to exceeding their expectations at every turn.
Embrace Adaptability & prioritize customer satisfaction
In the ever-changing landscape of business, adaptability is the key to survival. Flexibility and willingness to adjust your strategies and plans as per market conditions and customer needs are crucial. Embrace the mindset of continuous improvement and be open to change. This will help your business stay relevant and maintain its competitive edge. Customers are the lifeline of any business. Prioritizing customer satisfaction should be at the core of your operations.
Cultivate a Strong Team
Your team is the backbone of your business. Building a reliable and skilled team is imperative for success. Hire individuals who are not only competent but also aligned with your business values and vision. Foster a positive and calm work environment, provide growth opportunities, and encourage regular training and communication to keep your team motivated and productive.
Have a Long-Term Vision
Running a business requires having a clear long-term vision. Develop a comprehensive business plan that outlines your goals, strategies, and milestones. Regularly evaluate your progress towards these objectives and make adjustments as needed. Having a long-term vision will provide you with a roadmap and keep you focused on the bigger picture.
In conclusion, running a business is a dynamic and multifaceted endeavor. Embracing adaptability, prioritizing customer satisfaction, building a strong team, monitoring finances, leveraging technology, focusing on marketing and innovation, and having a long-term vision are key takeaways that can help steer your business towards growth and success. Remember, while challenges may arise, staying committed to these principles will enable you to overcome obstacles and thrive in the ever-evolving business landscape.
Now to my beautiful and unreplacable team.
As mentioned, the backbone of our team. Your hard work, dedication, and passion that continue to drive our success and growth. It is your collective brilliance that allows us to thrive. Your attention to detail, adaptability, resilience, and ability to think outside the box have been instrumental in navigating through uncertain times and emerging stronger. I am genuinely honored to work alongside such a talented, dedicated, and supportive human beings. Each one of you brings unique skills and perspectives that contribute to our collective. As we move forward, let's continue to embrace teamwork, open communication, and a shared commitment to excellence.
Together, there's nothing we cannot achieve.
I look forward to many more remarkable achievements together. Let’s see what another 5 years can bring.
“One day or day one. You decide” - Unknown
Thanks for being here, Jordan.